PLAN FOR 16 CITIES
300k
Grow Beyond the Core: Building Power Across Travis County
Travis County isn’t just Austin — it’s over 300,000 residents in suburban cities, small towns, and villages.
​
Victory means showing up everywhere.
40%
Fight for Elgin: Opportunity Rising
Elgin’s population has grown by over 40% since 2010 — and the demographic shifts favor Democrats.
​
We will:
-
Launch rural voter outreach based on successful Iowa strategies
-
Increase direct voter contact through targeted canvassing and texting
-
Recruit diverse candidates that reflect Elgin’s new electorate
​
The window is open — we just have to step through it.
74%
Expand in Manor: Meet Growth with Growth
Manor is Travis County’s fastest-growing city, with a projected 74% population increase by 2030. We can either organize this growth, or Republicans will.
​
Our plan:
-
Expand paid canvassing into the Tesla corridor and new housing developments
-
Establish a permanent organizing hub staffed with local leadership
-
Build partnerships with community groups to embed Democratic presence early
25000
Small-Town Engagement: No More “Forgotten Voters”
Over 25,000 voters live in Travis County villages like Lago Vista, Bee Cave, and West Lake Hills.
​
Ignoring them is how Democrats lose close elections. We’ll bring a focused rural program that includes:
-
Monthly rural town halls
-
Specialized digital and mail outreach tailored to small-town voters
-
Relational organizing campaigns to overcome distrust and misinformation
​
Kentucky’s success proves it: show up early, stay late, and listen longer.
55%
Center Communities of Color in Our Strategy
55% of Travis County’s population identifies as Black, Latino, Asian American, Pacific Islander, or Native. And over 90,000 eligible voters live in the eastern crescent of Travis County alone.
​
Communities of color are the bedrock of Democratic strength. But too often, outreach is episodic instead of sustained. Under Cole's leadership, we'll build lasting infrastructure in historically underinvested communities, by organizing around community identity and local networks — not just around election cycles. In the wake of ongoing attacks by state and federal actors – we must also present opportunities for civic access to new citizens and immigrant communities.
​
Travis County’s organizing is inseparable from the deep ties of segregation and isolation communities of color have experienced for decades. To fulfill our organizing potential in Travis County, we have to center communities of color in our strategy.
​
Tactics to strengthen Outreach:
-
Hire and train paid block walkers from the communities they're serving.
-
Host community-specific events — cultural festivals, town halls, local forums — tied to Democratic organizing.
-
Launch multi-lingual voter education and mobilization programs across canvassing, mail, texting, and digital media.
-
​Invest in ongoing voter registration and civic education, especially in newly built subdivisions and rapidly growing corridors.